Game Marketing Awards 2016

PromaxBDA announced this years winners of Game Marketing Awards

Best Box Art (Standard Game): Ubisoft (Far Cry Primal)

Best CG for a Video Asset: CD Projekt RED (The Witcher 3: Wild Hunt – A Night to Remember)

Best Cool Sh*t: Microsoft Xbox, Tripleclix (Rise of the Tomb Raider Original Art Series)

Best Copywriting for a Marketing Asset: Edelman Los Angeles (Beyond Kombat)

Best Influencers Campaign for a Video Game: Ubisoft (Far Cry Primal Influencer Campaign) / Microsoft Xbox, Tripleclix (Rise of the Tomb Raider Original Art Series) [tied]

Best Digital Advertising Campaign: Microsoft Xbox, Twofifteenmccann (Halo 5: Guardians: “Bullet Interactive” & “Halo Visualizer“)

Best Editing for a Video Assset: Microsoft Xbox, Gnet & Crystal Dynamics (Rise of the Tomb Raider “Descend Into Legend” Trailer)/ Vibe Creative (Toy Soldiers: War Chest “Battle Desk”)[tied]

Best Key Art: Ubisoft (Rainbow Six: Siege Key Art)

Best Game Footage Trailer: Bethesda Softworks, Bethesda Game Studios (Fallout 4 Official Trailer)

Best Limited Edition\Special Edition or Collector’s Edition: Bethesda Softworks, AKQA, Thinkgeek (Fallout 4 Pip-Boy Edition)

Best Live Action Promotional Content: Heat & Electronic Arts (Become More Powerful)

Best Long Format Featuring Promotional Content: Activision (Guitar Hero TV Star)

Best PR Campaign: 2K (WWE 2K16 PR Campaign)

Best Production Logo Design: Bethesda Softworks, AKQA (Fallout 4 Logo)

Best Promotional Livestream for a Game: Microsoft Xbox, M:United //Mccain, EMT, Edelman (Rise of the Tomb Raider – Survival Billboard Livestream)

Best Promotional Partnership: Liquid Advertising & Warner Bros. Interactive Entertainment (Mad Max Uber Activation)

Best Retail Marketing Campaign: Square Enix (Just Cause 3 Retail Marketing Campaign)

Best Short Format Featuring Promotional Content: Elastic (Hitman)

Best Showing at a Trade or Consumer Event: Microsoft Xbox, Envy (Halo 5: Guardians – E3 HoloLens Warzone Experience)

Best Use of Esports: Blizzard Entertainment (Heroes of the Dorm)

Best Use of Influencers Integration: Activision (Guitar Hero TV Star)

Best Use of Music in a Promotional Piece: Gnet, Bethesda Softworks & Bethesda Game Studios (Fallout 4 “The Wanderer” Launch Spot)

Best Use of Social Media Campaign: Edelman (Call of Duty Hack in Black)

Best Use of Sound Design: Electronic Arts & DICE (Star Wars: Battlefront)

Funniest Video Asset: Heat & Electronic Arts (Madden: The Movie)

Most Creative Pre-Order Program: Square Enix America and Midnight Oil (Just Cause 3 – Win an Island)

Most Effective Buzz Generating Tactic: Microsoft Xbox, Twofifteenmccann (Halo 5: Guardians “A Hero Falls”)

Most Innovative Product Announcment: Bethesda Softworks, Bethesda Game Studios (Fallout 4 Announcement)

Outstanding Overall Advertising Campaign: Bethesda Softworks, Bethesda Game Studios, AKQA, Fearless Media, Gnet (Fallout 4 Campaign)

Outstanding Overall Marketing Campaign – Core Games (Sports, Action, Etc.): Microsoft Xbox, Cystal Dynamics, Gnet, Razorfish, Ayzenberg, EMT, M:United, Wunderman (Rise of the Tomb Raider)

Outstanding Overall Marketing Campaign – Mobile Games: Bethesda Softworks, AKQA, Fearless Media  (Fallout Shelter Campaign)

Outstanding Overall Marketing Campaign – Rated “E” Games: Battery (LEGO Dimensions Campaign)

Outstanding Overall Marketing Campaign – All Inclusive: Bethesda Softworks, Bethesda Game Studios, AKQA, Fearless Media, Gnet (Fallout 4 campaign)

Outstanding Promotional Trailer – Mobile Games: Bethesda Softworks, AKQA (Fallout Shelter Announcement Trailer)

Outstanding Promotional Trailer: Electronic Arts, BioWare (Star Wars: The Old Republic: Knights of the Fallen Empire “Sacrifice” Trailer)

Outstanding TV or Theatrical Ad: Psyop (Legend of the Last Lava Pup)

Outstanding Use of a Social Media Video Asset: Ubisoft (Assassin’s Creed: Syndicate Mega Blocks Video)

Standout Outdoor Advertising: Microsoft Xbox, M:United //Mccain, EMT, Edelman (Rise of the Tomb Raider – Survival Billboard)

Standout Overall Pop Display: Electronic Arts and Midnight Oil (Star Wars: Battlefront Mobile)

Thinking Outside of the Box: Microsoft Xbox, M:United //Mccain, EMT, Edelman (Call of Duty Hack in Black)

Agency of the Year: AKQA

Marketing Team of the Year: Microsoft Xbox